Unbekannte machen sich mit Beauty- oder Lets Playvideos einen Namen
Beauty 2.0. Wer heute Make up Tipps, die neusten Modestyles haben möchte, der guckt sich sogenannte Beauty-Guru-Videos im Internet an. Der Trend, der aus der USA kommt und auch hier schon weit verbreitet ist, erfreut sich immer größerer Beliebtheit. Die Zielgruppe der Beauty-Gurus sind vor allem Mädchen.
Welcher Nagellack ist derzeit ein Must-Have? Was kann ich gegen fleckiges Make-Up machen? Welche Farben sind derzeit im Trend? Was ziehe ich beim ersten Date an? Alles Fragen auf die die Beauty-Gurus eine Antwort haben. Vor allem auf Youtube teilen die Beauty-Begeisterten ihr Fachwissen rund um diese Themen. 30.000 Abonnenten pro Kanal sind da keine Seltenheit.
Eine davon ist „CatyCake“, die neben ihrem Zahnmedizinstudium auch Videos auf Youtube macht. In ihrem Youtube-Kanal findet man zahlreiche Videos zu den verschiedensten Themen. Je erfolgreicher desto mehr kommt man in der Welt rum. So hat Maren „BeautyPeachiii“ M. die Möglichkeit durch ihre erfolgreichen Videos und den damit verbundenen Einnahmen in die USA zu reisen und die dortigen Trends ihrer Community vorzustellen.
Für Jungs dagegen gibt es anstatt Beauty-Tipps, dem Geschmack entsprechend „Lets Play“-Videos. Einer von ihnen ist Julian Zimmermann „TramDuesseldorfde“, der für seine derzeit knapp 2500 Abonnenten Spielevideos wie „Omsi“ oder „L.A Noire“ produziert. Das Spielen vor laufender Kamera liegt wie die Beauty-Videos immer höher im Trend. Das bloße Zuschauen bei Spielen mag im ersten Moment langweilig klingen, doch ein gutes Spiel mit guten Kommentaren kommt offensichtlich gut an.
Julian Z. meint: „Ein Mikrofon, ein Spiel, ein Rechner mit Aufnahmesoftware und schon kann’s losgehen“. Doch ganz so einfach ist es auch nicht, denn „Bis man sich eine Community aufgebaut hat, die regelmäßig die Let’s Plays anschauen, vergeht eine lange Zeit“ fügt er hinzu.
Eins haben beide Beispiele gemeinsam. Einige von ihnen verdienen eine menge Geld mit ihren Videos. So können sich erfolgreiche Klicksammler über ein YouTube-Partnerprogramm an den Werbeeinnahmen der Videoplattform beteiligen lassen, doch wie viel sie mit ihren Videos verdienen, dürfen sie laut den Youtube-Partnerverträgen nicht erwähnen. Dennoch lässt sich anhand der Antwort von „Beautypeachiii“ mit den Worten „Mein Beruf ist Youtube[…]“ erahnen, dass sie keinen weiteren Job braucht um Geld zu verdienen.
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